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Privacy & Cookies Policy

SBK Imports privacy policy. Covering collection, storage, use, and disclosure of personal information, customer rights, and data protection practices.

1. Introduction

SBK Imports (“we”, “us”, “our”) operates an online store at https://sbkimports.com.au (“Website”). This policy explains how we collect, use, store, disclose, and protect your information and how we use cookies and similar technologies. We comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and, where applicable, the Privacy Act 2020 (NZ). By using the Website, you acknowledge this policy.

This policy applies to information collected through our Website, by email or phone, in store, and through other services that display this policy. It does not apply to third-party websites that we do not control, and we are not responsible for their content or practices. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide us any information, including any personal information, of another individual.

2. Information We Collect

We may collect your information directly from you or your authorised representative and from a third party or a publicly available source, but only if you have consented to such a collection or would reasonably expect us to so collect your personal information.

2.1 Personal Information

  • Name, contact details, billing and shipping addresses.
  • Account credentials (username and password).
  • Vehicle or motorcycle type.
  • Order details including payment method, billing references, and order history.
  • Enquiries, surveys, loyalty programs, competitions, and product feedback.
  • CCTV images when visiting our premises (for security and fraud prevention).
  • Marketing preferences and records of communications with us.
  • Publicly available or authorised representative information as permitted by law.

We do not collect or use information beyond what is reasonably necessary for our business functions or activities.

2.2 Payment Information

  • Billing details and payment method used for purchases.
  • Transaction identifiers and invoice references (for compliance).
  • We do not store full card numbers or security codes.

2.3 Technical Data

  • Order status and service records.
  • Communications with our support team.
  • Warranty and fulfilment records.
  • Device, browser, operating system, and IP address.
  • Website activity such as referring links, pages visited, and timestamps.

2.4 CCTV Footage

When visiting our premises, CCTV surveillance cameras may capture images of you. Cameras are used for security, crime deterrence and reporting, and quality assurance. Footage may be viewed by authorised personnel and trusted service providers, and will only be used or disclosed as permitted by law.

3. Legal Basis for Processing

We process personal information to:

  • Fulfil contractual obligations (processing and delivering your orders)
  • Comply with legal obligations (tax, accounting, fraud prevention)
  • Support legitimate interests, such as improving the Website and preventing misuse
  • Send marketing communications only to existing customers, with an option to opt out

4. How We Use Your Information

We process personal information to:

  • Process and deliver orders
  • Manage customer accounts and provide customer support
  • Communicate updates relating to orders or the Website
  • Conduct research and surveys to improve our services
  • Meet legal and regulatory requirements and resolve disputes
  • Detect and protect against fraud, error, or illegal activity
  • Enforce our terms of use or this policy
  • Engage in business transactions, including merger, amalgamation, acquisition, disposal, securitization or financing. These may include disclosure to and use by legal, financial, insurance, or other advisors in connection with such business transaction.
  • Procure products and services.
  • Provide product feedback or other submissions.

5. Cookies and Tracking

5.1 Overview

Cookies and similar technologies help us deliver the Website, process orders, and improve the browsing experience.

5.2 Types of Cookies Used

  • Essential Cookies: required for core site functions such as shopping cart, checkout, and secure login
  • Analytics Cookies: used to collect aggregated, anonymous statistics about Website usage

We do not use advertising or marketing cookies.

5.3 Managing Preferences

You can manage or block cookies via your browser settings. Blocking cookies may affect Website functionality.

6. Data Sharing and Disclosure

We may share information with regulators or legal authorities when required by law. We do not sell personal data. We do not give your personal information to third parties outside SBK Imports unless:

  • The third party is engaged by us to assist with conducting the activities for which the information was collected;
  • You have consented;
  • You would reasonably expect, or have been advised that the information of that kind is usually passed to such third party; or
  • It is required or authorised by law, including, for example, that it will prevent or lessen a serious and imminent threat to somebody’s life or health.

We involve third party service providers with tasks such as delivery and fulfillment, sales and marketing services, quality assurance, security, fraud/crime prevention, contract management, payment handling, programming, data hosting and security services.

7. Data Security and Retention

We take reasonable steps to protect personal information against loss, unauthorised access, modification, disclosure, and misuse. Safeguards include password protection, secure servers, encrypted connections, and role-based access controls.

We retain personal information only as long as necessary for operational and legal purposes, after which it is deleted or anonymised.

8. Your Rights and Choices

You may request access to, or correction of, your personal information by contacting us. We will take reasonable steps to ensure the information we hold is accurate, complete, and up to date, and we will respond within a reasonable time. Existing customers may opt out of marketing communications by following the instructions in those communications. 

You have the discretion to use a pseudonym or remain anonymous when in our reasonable view it is practicable to do so. However, in some instances this may prevent us from being able to provide you with our products and services, for example, where you order goods which need to be delivered to your postal address.

9. International Transfers

We may transfer personal information to recipients located outside Australia and New Zealand where our service providers or contractors are based. We take reasonable steps to ensure such recipients handle personal information in accordance with applicable privacy laws.

10. Children’s Privacy

Our Website is not directed at children under 16. We do not knowingly collect personal information from them. Users under 18 may only create an account or place an order with the consent of a parent or guardian. Where practicable, users may use a pseudonym or remain anonymous; however, some services (such as order delivery) cannot be provided without certain identifying details.

11. Complaints

If you wish to make a complaint about our handling of your personal information, get in touch using the contact information below. If unresolved, you may contact:

12. Updates

We may update this policy from time to time. The latest version will be posted on the Website. Continued use of the Website after an update constitutes acceptance of the revised policy.

13. Contact Us

For questions, concerns, or data requests, please contact: